The Cardiff Bay Coyotes are an inclusive Flag American Football team based in Wales' capital city.
The mission
Flag Football is a non-contact version of American Football which is much more accessible than the original sport. With it being new and fairly unknown over here in the UK the Coyotes approached us to elevate their social media presence and bring more awareness to the sport in Cardiff specifically. We were tasked to create a range of social media tailored deliverables which feature expressive animated GIFs and bespoke feed posts.​
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With the team calendar being full each year with all sorts of different events and tournaments it was crucial for us to develop an identity that can remain consistent all the way through the season.
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For this we designed multiple templates that the team can use, implementing accessibility and to help them create a more high quality content whenever they'd like to do so.
Conclusion?
We were able to build upon the team's pre-existing branding and introduce a new visual identity to be used across their online pages. Instantly we were hugely inspired by the fast-paced nature of the sport and used that to inform the pacing and movement of the animated elements specifically.
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The illustrations bring extra life to content that might ordinarily be rather basic in design. Instagram stories remain one of the easiest ways to connect with followers and supporters, so developing the animated loops into stickers ready to be used on team clips elevates the quality of their content immensely.
With the team's drive to spread awareness of the sport to new audiences we can't wait to see how the content we've built gets used for seasons to come!