Hobby Seeker is an app that helps people find new hobbies and activities to get involved with in their local area.
The mission
With people spending more time online, working from home, and ultimately spending less of their day in social environments we think there needs to be a better way to allow people to find local activities, improving mental health and building stronger communities.
Hobby Seeker is a concept brand we've created here at the studio. The mission here was to design a brand with purpose, helping people find their next favourite hobby/pass-time. The visual identity should include plenty of different activities featured on the app, boasting the large array of opportunities across the country.
The first step was to sketch out a load of ideas, exploring which illustrations would best fit the brand, and determining an art style that compliments their tone of voice.
We decided on one that could be considered more suited for a younger audience, dipping into the playful side of the brand's mission. Their visuals should reflect the excitement of finding a new passion, and also with their target audience being quite wide it only seemed fit to be inclusive across different age groups. The brand looking too "adulty" might discourage a younger audience from using the app to find a new sport or activity to get involved with.
Conclusion?
The result was a group of illustrations suited for a range of spaces due to their clean, block-colour fills and bold accent line work. The characters are purposely stripped back to add more emphasis to the activities they're partaking in.
This also made the illustrations very scaleable, meaning they look great mocked up on small-scale print such as business cards, all the way up to large billboards.
Though how well this art style would look on printed mediums was important, we see this brand operating predominantly in digital spaces; through their app and on social media to promote themselves. The use of animation felt vital to add even more value to their visual identity, along with a bunch of social post mockups to see how their messaging would live in those spaces.